We鈥檝e been winning hearts and minds for local and global clients for 30 years. But despite this wealth of creative experience, we never forget we鈥檙e children at heart. It helps us to crawl through boxes not step outside them. To climb over fences, not search for the way around.
Treating every brief as an exciting new adventure brings magical results as we鈥檙e not constrained by the must do鈥檚, the should do鈥檚, and the no way鈥檚 that hold back all the grown-ups!
(At the same time, it doesn鈥檛 mean we can鈥檛 adhere to corporate guidelines. We鈥檝e even been known to create them too.)
Magic Pencil are a cosmopolitan cocktail of cultural influences.
England, Switzerland, Sweden, Romania, Mauritius, Argentina, USA, Germany: just a sprinkling of the countries that define us and shape how we see the world. This fusion gives rise to some fascinatingly different perspectives on what works, excites locally, and engages internationally.
It鈥檚 a cocktail that sometimes creates a little conflict too. And why not? It鈥檚 amazing the magic that springs from two (or three or four) alternate viewpoints.
Markets evolve, deadlines shift, technology transforms, goalposts move: it鈥檚 the wonderful way of the creative world (!) and we鈥檙e always swift to adapt. If that means working into the night, weekends, or flying to the moon and back (budget approved of course), we鈥檒l be in the cockpit.
Our clients say it鈥檚 one of those magical things that sets us apart.
Isn鈥檛 it confusing when agencies pretend they鈥檙e brilliant at everything? After 30 years in the game, we know where we excel but we also know specialist partners that can bring extra-special skills, as projects require. Crowdsourcing, the Internet of Things?
Whatever it takes, we鈥檒l make sure your brand gets the expert attention it deserves.
Just because we tackle briefs with childlike enthusiasm, doesn鈥檛 mean there鈥檚 no method behind this juvenile madness! Every project 鈥 big and bold or small and sexy 鈥 adheres to our proven creative process: Magical Thinking.
Magical Thinking ensures that great ideas don鈥檛 just stay that way. They evolve into jaw-dropping events, eye-catching international campaigns and the bravest new business strategies.